If the email is operational and not marked as suspicious, then it goes to the "good" list. The "unclear" list has the emails that we couldn't verify for sure and the "complainers" list is populated with the emails from frequent spam complainers. You can use these two lists at your own risk. The "bad" list contains the emails that are not working and you would be just wasting your time and money sending messages to them.
Don't pay to send messages that won't get to their destination.
Usually, email marketing tools charge by the total of emails you have in your list or the volume of messages that you send. It's not a good idea to pay for invalid emails and to send messages that will never reach anyone's inbox.
We verify your emaillist to guarantee that your emails are valid and won't hurt your credibility.
Around 25% of the emails in your email list will be invalid every year. People get new jobs, switch email providers, or just abandon old email addresses. As your list depreciates it's important to keep your list clean and free of these bad emails. This way your sender's reputation won't be affected negatively.
How is the
quality of your
High rates of SPAM complaints, bounced emails, and unsubscribe requests can suspend your account on almost every email sending providers. Old or misspelled email addresses are common in email marketing lists, even the ones with double opt-in policies.
It's not only about emails that don't exist anymore...
We check for a lot of things before marking an email as a good one. Is the domain valid and working? Is the email suspicious of being a spam trap? Is the email a source of spam complaints? Can we make sure that the email is really receiving messages?